| Journal Paper | Journal Paper Information |
|---|---|
| Name | Safeena Yaseen |
| Co-Authors | Junaid Ansari , Ummi Naiemah Saraih , Adi A. Azmin ,Muhammad S. Ramish |
| Department | Media Studies |
| Title OF Paper | Religio-spiritual insights affecting the attitude toward advertising during religious festival: Comparison between an irritating and a religious advertisement |
| Title Of Journal | Revista de Administracao Mackenzie |
| Paper Type | HEC Recognized Local |
| Impact Factor | |
| Start Date | 2023-06-06 |
| Pages | 1-34 |
| Issue No | 24 |
| Volume No | 5 |
| DOI | https://www.scielo.br/j/ram/a/cf7YrzSxjJtsc6y3fz53LNy/?format=pdf&lang=en |
| Paper Status | Published |