| Journal Paper | Journal Paper Information |
|---|---|
| Name | Dr. Sara Sohaib |
| Co-Authors | Asif Iqbal, Haniya Shahid , Muhammad Tahir Abbasi |
| Department | Business Studies |
| Title OF Paper | From Influence to Purchase: Unraveling the Impact of Influencer Credibility, Brand-Involvement and Influencer Professionalism on Perceived Quality and Trust-Driven Purchase intention |
| Title Of Journal | Research Journal for Societal Issues RJSI |
| Paper Type | HEC Recognized Local |
| Impact Factor | |
| Start Date | 2024-06-30 |
| Pages | |
| Issue No | |
| Volume No | |
| DOI | https://doi.org/10.56976/rjsi.v6i2.265 |
| Paper Status | Published |