| Journal Paper | Journal Paper Information |
|---|---|
| Name | Prof. Dr. Zahid Mehmood |
| Co-Authors | Rashid Saeed, Rab Nawaz Lodhi, Komal, Arshia Hashmi, Fareha Dustgeer, Amna Sami and Moeed Ahmad |
| Department | Management Sciences |
| Title OF Paper | Impact of deceptive advertisement on consumer Psyche |
| Title Of Journal | World Applied Sciences Journal |
| Paper Type | ISI Index Without Impact Factor |
| Impact Factor | |
| Start Date | 2013-12-04 |
| Pages | 1662-1667 |
| Issue No | 12 |
| Volume No | 26 |
| DOI | |
| Paper Status | Published |