| Journal Paper | Journal Paper Information |
|---|---|
| Name | Engr. Dr. Amir Manzoor |
| Co-Authors | Khurram Adeel Shaikh |
| Department | Management Sciences |
| Title OF Paper | Brand Equity and Purchase Intention: The Indian Automobile Industry |
| Title Of Journal | Pakistan Business Review |
| Paper Type | HEC Recognized Local |
| Impact Factor | |
| Start Date | 2016-10-04 |
| Pages | 635-654 |
| Issue No | 3 |
| Volume No | 18 |
| DOI | |
| Paper Status | Published |