| Journal Paper | Journal Paper Information |
|---|---|
| Name | Qazi Mohammed Ahmed |
| Co-Authors | Iftikhar Hussain, Shahid Ahmed |
| Department | Management Sciences |
| Title OF Paper | Impact of Social Media Marketing on Brand Loyalty: The Mediating Role of Brand Consciousness |
| Title Of Journal | Journal of Managerial Sciences (JMS) |
| Paper Type | HEC Recognized Local |
| Impact Factor | |
| Start Date | 2019-07-04 |
| Pages | 201-213 |
| Issue No | 2 |
| Volume No | 13 |
| DOI | http://www.qurtuba.edu.pk/jms/current.html |
| Paper Status | Published |