| Journal Paper | Journal Paper Information |
|---|---|
| Name | Muhammad Awais Mehmood, Qaiser Rashid Janjua, Muhammad Akram, Syed Harris Laeeque, and Faisal Aftab |
| Co-Authors | Qaiser Rashid Janjua, Muhammad Akram, Syed Harris Laeeque, and Faisal Aftab |
| Department | Business Studies |
| Title OF Paper | FACTORS INFLUENCING HEIs TO ADOPT SOCIAL MEDIAAS A MARKETING COMMUNICATION TOOL |
| Title Of Journal | Journal of Marketing Strategies |
| Paper Type | HEC Recognized Local |
| Impact Factor | NIl |
| Start Date | 2021-10-05 |
| Pages | 132 - 154 |
| Issue No | 3 |
| Volume No | 3 |
| DOI | DOI: https://doi.org/10.52633/jms.v3i3.124 |
| Paper Status | Published |