| Journal Paper | Journal Paper Information |
|---|---|
| Name | Hadiqa Riaz |
| Co-Authors | Hassaan Ahmed, Dr, Saima Akhtar, Mudassir Hussain |
| Department | |
| Title OF Paper | The Impact of Emotional Branding in Customer Buying Behavior in Soft Drink Beverage Industry of Pakistan |
| Title Of Journal | Kasbit Business Journal |
| Paper Type | Non ISI Index |
| Impact Factor | |
| Start Date | 2017-12-01 |
| Pages | 131-150 |
| Issue No | 2 |
| Volume No | 10 |
| DOI | |
| Paper Status | Published |