| Journal Paper | Journal Paper Information |
|---|---|
| Name | Dr. Sayma Zia |
| Co-Authors | Ayesha Khan, Dr. M. Mutasim Billah Tufail, Jacqueline Ismat, and Muhammad Abdullah Idrees |
| Department | Management Sciences |
| Title OF Paper | Impact of Social Media Marketing on Consumer-Based Brand Equity |
| Title Of Journal | Journal of Marketing Strategies |
| Paper Type | HEC Recognized Local |
| Impact Factor | |
| Start Date | 2022-01-15 |
| Pages | 120-139 |
| Issue No | 1 |
| Volume No | 4 |
| DOI | https://doi.org/10.52633/jms.v4i1.188 |
| Paper Status | Published |