| Journal Paper | Journal Paper Information |
|---|---|
| Name | Muhammad Mustafa Raziq, Qazi Mohammed Ahmed |
| Co-Authors | Mansoor Ahmad, Saquib Yusaf, Aymen Sajjad,Salman Waheed |
| Department | Management Sciences |
| Title OF Paper | Advertising skepticism, need for cognition and consumers’ attitudes |
| Title Of Journal | Marketing Intelligence & Planning |
| Paper Type | ISI Index With Impact Factor |
| Impact Factor | 1.421 |
| Start Date | 2018-04-30 |
| Pages | |
| Issue No | |
| Volume No | |
| DOI | https://doi.org/10.1108/MIP-11-2017-0273 |
| Paper Status | Published |